I conducted field observations at mall restaurants to understand the dining experience and customer flow. This helped me identify pain points in the reservation and waiting process such as:
Photo grabbed for visualization
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High demand during peak hours creates bottlenecks, overwhelming staff as they juggle bookings and current customers. Without an efficient system, wait times increase, and restaurants miss opportunities to optimize operations and enhance customer satisfaction.
I analyzed reservation apps and, finding only one in the Philippines, included another from abroad to gain more insights.
Based on my research, I need to design an app that simplifies dining by offering easy reservations, personalized recommendations, in-app payments, and a split-bill feature. With specific table reservations, the app will ensure a seamless and smooth user experience.
After the research, I created flows on how user will use the app from the homepage into successfully reservation on a restaurant.
I designed the app's Information Architecture to organize each screen's content, ensuring a clear and efficient user experience.
Next, I created wireframes for each screen, incorporating text to conceptualize the information displayed on them.
After wireframing, I developed a design system using SF Pro Display for typography, along with a consistent set of colors and icons, to maintain uniformity and speed in creating UI elements.
After structuring the screens and creating a design system, I began designing the app, using orange as the primary color to evoke energy and excitement.
I also mapped out user flows for various scenarios, such as booking a restaurant, using dietary filters, and utilizing the in-app payment and split-bill features.
In this flow, users can search for restaurants from the home screen, with results filtered based on their preferences. After selecting a restaurant, users choose the date, time, guest count, and a specific table before proceeding to the reservation summary.
This flow focuses on users applying filter options to search for restaurants based on their dietary preferences.
This flow demonstrates how users can link their cards for faster in-app payments with the restaurant. It also shows the split-bill feature, where users add friends to confirm their share before completing the payment.